Hungry Shark Evolution UI Art

Hungry Shark Evolution was released on 2012, Ubisoft wanted a new updated look for new players, focusing young target. I tried to find a playful style with irregular cartoonish shapes, a contrasted and bright color palette which reminded ocean and beach.
Old UI was heavy textured with wood and metal that worked well with first game version but game has evolved to simple and clean graphics and UI demands something according with this art direction.